Multiply CEO Stefan Magdalinski made an announcement last August 7 that they will be dropping their free blog and social networking services by December 1. He apologized to their loyal subscribers who’s been with them since 2004 and hoped for their understanding for this business decision.
“From December 1st, we will unfortunately no longer be able to support Multiply in its current form – notably we will be removing the social networking and content sharing part of Multiply(photos, videos, blogs, social messaging, etc.). We have decided to discontinue providing and hosting these services, as we have concluded that other Internet sites who are committed to social networking services will do a better job serving you than we can.
For our existing users of social networking features, we will be providing easy ways for you to either download your stuff (photos, blogs, content, etc), or migrate it to other online services. We’ll announce the precise details shortly. It will be your choice whether to download, migrate, or just let your content lapse (and get deleted). For our existing ecommerce users (both buyers and sellers) in Indonesia and the Philippines, there will be no action required.
Regarding any existing Multiply Premium subscriptions we will refund any unused balance, and apologize for any inconvenience this will cause. Please contact customer service to request a refund. Note that this is for Multiply Premium, not the ecommerce related Multiply Trust product.”
Multiply has been focusing on their e-Commerce site for almost two years now and it’s clearly the direction they want to take moving forward. With a lot of better social networking platform options available right now, Multiply sees that it’s better to focus their resources in their e-Commerce platform and let go of one of the most popular local social networking site in the pre-Facebook era.